du @ Expand North Star – GITEX 2024

Du asked us to build them a buzzing nexus that would station them at the forefront of conversations around AI, startups, and digital transformation. So, we crafted for them a digital coliseum, where the next big things battled for attention.

We crafted an experience that merged their technological prowess and their human-centric passion of nurturing SME startups. At GITEX 2024, we helped Du position themselves with Expand Northstar and transform passive attendees into active participants, leaving them not just informed, but genuinely inspired. An exhibit that left satisfied whispers of Du emanating across all of GITEX.

Du turned to us with the classic dilemma: how to cut through the noise and truly connect with a diverse, tech-savvy audience, from seasoned entrepreneurs to Gen Z dreamers.

They needed us to showcase their future-forward offerings, empower rising SMEs, and lead discussions on AI, all while making complex concepts feel intuitive and exciting. The task for us was to make Du the undeniable gravitational pull of the entire event (and the industry). It was about predominance.

Our vision for du was less a stand, more a hyper-connected human hub.

We imagined a space where the future of business and technology was explored, yes, but more played with. Our vision for Du, driven by considerations of their younger target audience, was a gamified exploration hub. We envisioned a seamless flow from curiosity to captivation. We envisioned an environment designed to celebrate innovation, foster community, and, crucially, a place where every interaction was a step into tomorrow.

Forget dusty brochures. At the du stand, aspiring entrepreneurs and curious SMEs were greeted by our Holographic Oracle, essentially, your startup’s digital sherpa.

Need to know how du's internet plans can fuel your nascent empire? Curious about Du’s onboarding process for new businesses? Our intelligent AI assistant was ready to guide you through du's comprehensive offerings for startups. Powered by holofan tech, it offered personalized, real-time insights, making the complex world of business integration feel instantly accessible. It was like having a witty, all-knowing mentor, right there in the air.

We threw down the gauntlet: AI vs. Human. But really, it was AI AND Human.

In our Apple Vision Pro arena, guests stepped into a mixed-reality challenge designed to serve debate with a side of synergy. The idea was to prove that AI isn't a replacement, rather, it's an assistant. In an entertaining debate between AI logicality and human emotionality, we set the game up to gauge who found solutions better, us or our artificial counterparts?

But, there was a twist. The "correct" answer wasn't AI's alone, nor human's. It was the enhanced solution born from their collaboration. It was our take on a gamified philosophical statement, wrapped up in futuristic tech, proof that the future is a partnership.

Ever tried to escape an office, but the clues are du products? We built it. We transformed product discovery into a thrilling quest, making product learning genuinely fun and sticky.

Our VR Escape Room plunged participants into an immersive challenge set within a virtual office. Participants tackled tasks and navigated challenges, with subtle yet strategic Du plugs throughout. The objective was to solve puzzles by identifying and utilizing du's various digital products and services. Every task was a playfully informative, journey through du's offerings.

This was the absolute mic drop of the event. Our AI Shark Tank was an absolute phenomenon, the talk of the event.

Budding entrepreneurs pitched their groundbreaking ideas not to human venture capitalists, but to a panel of Emirati-coded AI 'Sharks'. These digital titans, drawing on vast historical data and market insights, evaluated pitches with an uncanny, almost human, discernment. They were stationed to validate the next big thing, if an idea was truly worthy, based on its potential for innovation and market disruption.

For a dose of nostalgic cool with a crucial message, we incorporated a Cyber Security Arcade Game.

This special 2D game was a little sprinkle of retro-futuristic throwback in hyper-futuristic hub, channeling classic arcade vibes. Players battled waves of digital cyborgs, learning about cyber threats and du's robust security solutions through exhilarating, fast-paced gameplay. It was a witty, engaging call-back delivering serious topics with a playful punch. We made sure there was something for every generation at Du Northstar, especially the gaming-savvy Gen Z.

Beyond the high-octane games, we carved out a dedicated working area; the SME Ecosystem Lounge.

This was a quieter, more intimate zone designed for genuine connection. Here, du's team could engage directly with smaller groups of entrepreneurs and the broader SME community, offering tailored support services and motivational talks on how to launch and sustain a startup. We designed this space to specifically highlight du's commitment to integrating with the community and nurturing the next wave of local talent, generating substantial leads.